Joel is the founder of Newmediasoup, LLC, a multimedia and event coverage company. He also provides multimedia projects for Backscatter Underwater Video & Photo and is a part of their digital media team. Joel was an early adopter of the use of DSLR cameras for shooting high definition underwater video and currently shoots 4K Ultra High Definition video as part of his business. He is also an active product tester for Backscatter assisting with underwater video camera testing and video editing for new products. His images have been published in various magazines, such as, Scuba Diver TTL, Scuba Diver Ocean Planet, Scuba Diving and Sport Diver. Along with his wife Jennifer, they have authored many published articles on techniques to improve underwater imaging for GoPro cameras and DSLRs, and are regular presenters at scuba diving trade shows.