Joel is the founder of Newmediasoup, LLC, a multimedia and event coverage company. Joel was an early adopter of the use of DSLR cameras for shooting high definition underwater video and currently shoots 4K Ultra High Definition video as part of his business. He is also an active product tester for Backscatter assisting with underwater video camera testing and video editing for new products. His images have been published in various magazines, such as, Scuba Diver TTL, Scuba Diving and Sport Diver. Along with his wife Jennifer, they have authored many published articles on underwater imaging for GoPro cameras and DSLRs, and are regular presenters at scuba diving trade shows.